Ready, Set, Launch!
Posted by Paulette Beete
I’ve been procrastinating starting this blog for months now despite my frequent declarations of a launch. I had figured out some things I wanted to feature, but I couldn’t figure out the “why.” Why did I want to write this blog? What was I supposed to write on the “about this blog” page when I had at least a billion different takes on “home” cycling through my head? And with so many people much smarter than me in this arena out there, why add my voice to the conversation?
I’ve been trying to check out some new magazines, one of which is Paper. In their design issue, they spotlighted a magazine, apartamento, which features homes as they’re actually lived in: reams of unfiled papers, unmade beds, rugs turned up at the corner you always trip on. Published in Europe, apartamento is only available at Urban Outfitters and American Apparel. So on the way home one evening, I snagged the last remaining copy from the 7th street UO outpost. (Thankfully the mag had been marked down from $25 to $9.99.) As I enthusiastically flipped through apartamento on the Metro, I found myself silently–and not so silently–exclaiming, “Wow!” I wanted to make everyone on the train car run out and buy their own copies so they culd be awe-filled with me. And that’s when I had my Oprah Aha! moment about my motive for The Home Beete!: enthusiasm.
This blog is about my enthusiasm for creating “home” whether that means hanging art on the walls or creating a welcoming space for guests or figuring out how to look like a nester without actually being one or simply daydreaming about your some-day home as you eagerly devour stacks of house porn. I hope this blog will encourage you to investigate your own enthusiasms and to refine, expand, and understand your own definition of home. To paraphrase William Carlos Williams, who’s to say you’re not the happy genius of your house or apartment or your mom’s basement?
So to get started, here are a few things about which I’m particularly enthusiastic . . .
1. apartamento–It’s totally PIA to get a copy, but the writing is so intelligent and the homes are so delightfully unstudied, quirky, and real-peopley that hunting it down is absolutely worth it.
2. Tord Boontje–I don’t remember when I first discovered this Dutch designer, but I immediately fell in love with his ultra-glam take on nature. I’d coveted his lamps for a couple of years, and I finally took the plunge last year with two of his garland lamps. And yeah, I do like bragging that my lamps are in the collection of the Museum of Modern Art.
3. Domino magazine–So why am I touting a magazine that published its last issue in March? Because it was absolutely perfect, that’s why. The tone, the featured homes, pages and pages of cool covetable stuff, the way after reading each issue, I felt like I was that girl, that cool downtown Paris apartment woman who also has a magical way with scarves . . . So, get thee to Ebay and buy up any copies you can get your hands on from anyone who’s foolish enough to part with their back issues. And you can also pick up the Domino book, which has culled the best of the best from the mag’s brief but monumental existence to make all of our lives just a little bit more decoratively hip or something like that . . .
4. 20×200.com–So I had to put this Web site at number 4, because if I had put it in the number 1 spot, thereby continuing to zealously evangelize about it to anyone who’ll listen, I’m pretty sure Jen Bekman–the genius gallerist behind 20×200–would seriously file a multi-state restraining order. In a nutshell, Bekman works with visual artists to create affordable editions (starting at $20) so that any art appreciator can also be an art collector. Many of the artists Bekman works with already have their work in permanent museum collections, so believe me, this isn’t art school level stuff. Here’s the deal, I’ll probably manage to work 20×200 into so many future posts that’ll you’ll be able to make a drinking game out of it. So do us both a favor and just go to the site and fall in love with it already so you’ll be appreciative rather than annoyed by my (many, many) future mentions.
Soooo, I could go on and on, but given that this post is now officially way over the legal limit for blog posts, I’ll save some enthusiasm for future posts.
In the words of the divinely sculptural Jonathan Adler, “See you later decorator” . . .
Posted on May 26, 2009, in Uncategorized and tagged 20 x 200, American Apparel, apartamento, apartment, decorating, Domino, home, house, interior design, Jen Bekman, Tord Boontje, Urban Outfitters. Bookmark the permalink. 6 Comments.